Exotic Motor Mansions exterior rendering
Preconstruction Go-to-Market Strategy

Exotic
Motor Mansions A founders-priced release strategy for the Treasure Coast's first luxury motor condominium, engineered to maximize sellout and prove velocity before vertical cost.

Prepared for CCCV Fort Enterprises, LLC  /  St. Lucie Blvd, Fort Pierce FL  /  by GoCommercial Group at Compass
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$19.1M
Projected gross sellout
+12.3%
Uplift vs flat pricing
32
Deeded units / 5 buildings
$598K
Blended price per unit
The Opportunity

An approved asset in a category that is accelerating

Exotic Motor Mansions is fully entitled and shovel-ready, with the association forming now and vertical construction expected within two to four months. That removes the single biggest variable these projects carry. The use is approved, the buildings sit in Flood Zone X outside the high-risk zone, the construction is concrete, and the site has direct access to Treasure Coast International Airport and I-95.

The luxury motor-condominium category is real and growing across Florida. Buyers are driven by salt air, heat, and hurricane exposure, by the flight to concrete construction in a hardened insurance market, and by the simple logic of owning a deeded, appreciating asset instead of renting a storage bay. Our role is to translate an approved plan into the sharpest possible go-to-market.

Double-height vehicle gallery with lift
Type A vehicle gallery — stacked lifts, finished mezzanine above
Market Validation

The comps support the pricing, with room above

Nearby Treasure Coast product and proven Florida submarkets bracket the strategy. The developer's founders targets sit at the conservative end of this set, which is exactly what gives the release ladder its headroom.

Project / LocationUnit sizePriceApprox. $/SFNote
Fort Pierce — existing garage condos1,000 SF+$235K–$385K$235–385Basic to mid bays, same submarket
Jensen Beach — Treasure Coast1,260 SF$399,888$317Nearest finished-condo comp
Island Storage — Fort Myers—phase pricing$230 → $275Step-up precedent; first 62 units sold out
Luxe Dream Garage — Sarasota1,265 SF$585,000$462Hurricane-rated luxury; submarket avg $372
Motor Enclave — Tampa—$300K–$1.7M—Ultra-premium; 174 units pre-sold
Florida category rangevaries$80K–$2.3M—Mid cluster $200K–$700K

Founders pricing pencils to roughly $219 (Type B) and $233 (Type A) per SF on total enclosed area, below the Jensen Beach and Sarasota comps. Even the final-phase prices stay under proven luxury per-SF, which is what makes the step-up ladder defensible rather than aggressive.  Source: market survey, June 2026.

Master plan axonometric of the five buildings
Master plan — five buildings, phased for release sequencing
The Strategy

Launch low, ladder up, capture the curve

We anchor Phase 1 at the developer's founders targets, then step pricing up with each building release. Early buyers commit at the bottom of the ladder, which is where the value is: in proven submarkets, completed product trades at a 10 to 12 percent premium over preconstruction pricing.

  • FoundersType B $495,000  Â·  Type A $595,000. The developer's targets become the Phase 1 floor, not the ceiling.
  • Step-up+7% per phase. Four building releases carry pricing up roughly 22.5% to the final phase.
  • ScarcityEach sold-out phase becomes the comp that justifies the next, supported by a live reservation list.
The Phasing Model

The release ladder

Pricing by phase, tied to building releases. The bars below show how each unit type steps up across the program.

$595K
$495K
FoundersBldg 1 + 4 · 6 units
$637K
$530K
Phase 2Bldg 2 · 8 units
$681K
$567K
Phase 3Bldg 3 · 8 units
$729K
$606K
Phase 4 · finalBldg 5 · 10 units
Type A — largerType B — smaller
PhaseBuildingsUnits (A / B)Type A priceType B pricePhase revenue
1 — FoundersBuilding 1 + 46 (2 / 4)$595,000$495,000$3,170,000
2Building 28 (4 / 4)$637,000$530,000$4,668,000
3Building 38 (4 / 4)$681,000$567,000$4,992,000
4 — FinalBuilding 510 (2 / 8)$729,000$606,000$6,306,000
TotalAll buildings32 (12 / 20)——$19,136,000
$19.1M
Laddered gross sellout

Versus $17.0M if every unit sold flat at the founders price.

+$2.1M
Captured by sequencing

Roughly 12.3% of additional proceeds from phasing alone, without pricing above market.

$219–285/SF
Range across the program

Founders to final, on total enclosed area. The full ladder stays under proven luxury comps.

Unit mix shown (12 larger / 20 smaller) is illustrative and keyed to the approved plan set. Final counts are confirmed against the unit schedule, and every figure flows from a live model that we maintain.

Reservation Program

From reservation to closing

A three-stage path that builds a credible list now, converts it cleanly when documents are effective, and closes at the locked founders number while later phases sell higher.

Stage 01

Reserve

Now — preconstruction

A short non-binding agreement holds the buyer's unit and locks founders pricing. The $10,000 deposit is fully refundable on demand and held in escrow. This stage builds the list and proves velocity before vertical cost.

Stage 02

Convert

At documents effective

Reservations convert to binding contracts: 10% at signing with a 15-day statutory cancellation window, then a further 10% at a defined vertical milestone. All deposits remain in escrow per Florida requirements.

Stage 03

Close

At certificate of occupancy

The 80% balance is due at closing and the deed transfers. Founders buyers close at the locked number, capturing the spread to the later, higher phases.

Deposit stage% of priceRefundabilityType AType B
ReservationflatFully refundable, escrowed$10,000$10,000
Contract — initial10%Refundable during 15-day rescission, then hard$59,500$49,500
Contract — milestone10%Non-refundable$59,500$49,500
Balance at closing80%Due at certificate of occupancy$476,000$396,000

The reservation deposit credits toward the initial contract deposit. Founders incentives layer on top: locked pricing, first choice of building and bay, lift-configuration priority, and an optional fit-out credit. Dollar figures shown at founders pricing.

The Product

Two formats, one standard of finish

Each unit pairs a tall vehicle gallery with a fully finished mezzanine. This is the garage-mansion tier, well above a basic storage bay, which is what supports the position above the local comps.

Type A finished mezzanine and kitchen
Type A — Larger

The Gallery

Founders $595,000 / from $233 per SF
Total enclosed~2,559 SF
Ground vehicle bay1,925 SF
Finished mezzanine634 SF
Footprint35' × 55'
Mezzanine programkitchen · lounge · office · bath · balcony
Type B finished mezzanine lounge
Type B — Smaller

The Suite

Founders $495,000 / from $219 per SF
Total enclosed~2,259 SF
Ground vehicle bay1,700 SF
Finished mezzanine559 SF
Clear height~26' for stacked lifts
Mezzanine programlounge · office · bath · balcony
Why GoCommercial

An institutional brokerage with a built-in demand engine

We pair statewide brokerage depth with a marketing operation purpose-built to fill a reservation list in a short preconstruction window. The list is what turns an approved plan into a financed, de-risked sellout.

Track record

Twenty-five years of Florida commercial real estate, statewide across 37 counties, with deep specialty in seller-side disposition of niche assets.

Demand generation

An in-house paid-search, CRM, and call-tracking stack that builds qualified buyer pipelines and measures every lead to closing, deployed here to seed the founders list.

Aligned terms

Performance-based engagement with no upfront fees. We are paid when units sell, which keeps our incentives identical to the developer's.

CCIM  Â·  Crexi Platinum Award  Â·  CoStar Power Broker
Next Steps

Launch the Initial Release

The next two to four months are the highest-value window this project has. We are ready to stand up the reservation program, build the list, and convert the preconstruction premium into proceeds.

Brad Kuskin
Founding Principal · GoCommercial Group
(561) 300-6327 bkuskin@gocommercial.com
Courtney Portela
Real Estate Advisor · GoCommercial Group
(561) 352-1714 courtney.portela@compass.com
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Exotic Motor Mansions · St. Lucie Blvd, Fort Pierce FL · Preconstruction strategy prepared June 2026

Figures are GoCommercial estimates for discussion and do not constitute an appraisal, an offering, or financial or legal advice. Unit mix and pricing are illustrative and subject to the final unit schedule, association documents, and applicable Florida condominium and escrow requirements. Renderings courtesy of the developer and project architect.